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Manage your customer relationships with professional telephone support from the B2B telemarketing experts
In many businesses the ‘sales’ focus tends to drift towards new business, missing the commercial opportunities that existing customers can bring:
- You have already paid to acquire them so you really don’t want to lose them.
- Acquiring a new customer is much more expensive than retaining an existing one – industry research states that it costs 5 - 8 times more to acquire a customer than to keep one.
- Happy customers who are loyal will buy more and spend more money with you – giving you a better return on the cost of acquiring them.
- Keeping customers happy will also encourage word of mouth referrals so will naturally drive further new business opportunities.
If you let your customers down then you run the risk of them sharing their levels of dissatisfaction with others in your target market - an unhappy customer will tell 10 others about their bad experiences and in turn these 10 people will each tell a further 5 people, meaning that a total of 50 people will have heard about their bad experience!
Optimising customer contact and care
It is critical that you put keeping your customers happy at the heart of your business strategy to bring increased profitability and reduced costs.
For many customers the quality of your customer service is a deciding factor in whether to stay with you or to jump ship to one of your competitors. Are you talking to your customers enough? Do you have a strong relationship with them? Do you ask, listen and respond to their views and opinions?
If you don’t have the time or resources to liaise with show you care for your customers, then why not compliment and maximise your existing customer contact strategies with professional outbound telemarketing support from Great Guns Marketing.
Our experienced telemarketers can:
- Undertake client surveys. Our experienced interviewers will build a dialogue with your customers and gain an honest and insightful view of their views and behavior.
- Carry out customer satisfaction telephone surveys – instant results to tell you how you are doing in the eyes of your customers.
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Manage invitations to events, conferences and seminars.
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Maintain ongoing telephone contact and nurture relationships with your clients, increasing their spend with you and improving their loyalty to you.
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Mine further into organisations you are currently working with to uncover new opportunities.
Your virtual customer care team
Client focused, we thrive on developing a partnership approach with you to deliver:
- Integrated activity into your existing processes – making it quick and easy to implement and manage.
- A dedicated account manager who will pro actively ensure that targets are achieved and results shared and analysed with you.
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Your virtual customer care team. An extension of your business operations, our telemarketers will quickly get to grips with your business and will present your or
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ganisation in a professional and appropriate manner.
Use email campaigns alongside our telemarketing services to successfully manage your customers
As well as using outbound telemarketing to manage customer relationships, email campaigns can be put into the contact strategy too. Don’t just take our word for it
Read how Great Guns Marketing helped an engineering company keep in touch with their existing customers.
Find out how we can help you realise your sales potential
Contact us if you would like to discuss how Great Guns Marketing can help you make the most of your database.
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