Targeted and successful sales and marketing lead generation activity requires an accurate and well profiled database.With B2B data decaying faster than consumer data, at 30% a year compared with 7% with B2C, if you let your database degrade then you are wasting at least a third of your annual sales and marketing budget by targeting out of date contacts. With the economic climate bringing an increase in restructures and redundancies and also start ups, your prospect database is at risk of going obsolete at an even faster rate. Not all B2B service providers realise the importance of maintaining, profiling and building their contact databases and those that do quite often don’t have the resource in place to undertake this ongoing task.
Unlock the potential of your decision maker database
It’s critical that you invest in maintaining and improving you database - make your data work harder for you and your sales and marketing efforts will be more effective:
- A well-maintained database will ensure reduced waste by eliminating duplicates and poor-quality addresses, ensuring you focus your efforts on ‘real’ contacts.
- An enhanced database will offer alternative routes to communicate – for example if you don’t hold email addresses for contacts then why not undertake some telemarketing to gather this critical data, after all email marketing is a relatively quick and cost effective way to interact with prospects and customers?
Cleansing and building your database doesn’t have to give you a headache. Using a specialist B2B telemarketing agency such as Great Guns Marketing is an affordable, quick and efficient way to instantly improve the success of your sales and marketing efforts.
Award winning Great Guns Marketing offers a range of database cleansing, building and profiling services to help you maximise the value of your data. Client focused, we thrive on sharing our expertise with you and tailoring our services to meet your unique requirements. Only by working together can we go the extra mile for you. So whether you have a one-off need or require a regular programme of activity, we are here to help.
Cleansing and enhancing your existing database
Using your existing marketing lists we telemarket and survey all records list to check that the decision maker contact details are correct. Whilst cleansing we can check and enhance your database by gathering the information specified by you, including but not limited to:
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decision maker names
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addresses
- phone numbers
- email addresses
- alternative contacts
- employee size
- turnover
- industry sector
Building your B2B database
Great Guns Marketing has expertise in effectively sourcing B2B marketing lists for you and then telemarketing these records to gather further information as required. We will also qualify that they match your profile of an ideal target prospect.
Use email campaigns alongside our telemarketing services to boost your data cleansing results
Email campaigns can be used as the starting point for data cleansing to verify the accuracy level of your data.For example, if an email bounces back then we would undertake an outbound call to verify the contact and gather an up to date email address. The email open rate gives an indication of contacts that are still at the business.
Don’t just take our word for it
Read how Great Guns Marketing helped this financial services provider grow their business.
Find out how we can help you realise your sales potential
Contact us if you would like to discuss how Great Guns Marketing can help you make the most of your database.
* offer terms & conditions
- 10% discount is available for all new data cleansing orders placed by both new and existing clients.
- 10% discount is applicable to our current telemarketing rate card (June 2010) which is available by calling 01256 330571.
- 10% discount is only applicable for new data cleansing orders that are scheduled to be completed by 31 August 2010.
