Shipnet needed to outsource their appointment setting in order to save time and enhance efficiency, whilst growing their new business opportunities
ShipNet wanted to deepen their engagement with their existing customer base, migrate their licensing model to one more similar to traditional enterprise software providers, and expand their market share through providing a more flexible delivery model focusing on web based software as a service offering.
Working intimately with their sales team in Norway we designed a telemarketing campaign which targeted Chartering Managers and CFOs within the maritime industry in the UK, Netherlands, Germany, Italy and Spain. To fulfil ShipNet’s desire for high-quality sales appointments we requested criteria to qualify each opportunity. ShipNet briefed the team on all of their services and by having a detailed understanding of each offering the team were confident in their approach. We delivered 20 days of telemarketing per month for 12 months.
Within the first two months we generated several white papers and booked 47 face to face appointments. A high percentage of these were converted into new business giving Shipnet an extremely high return on investment.
“We were very happy with the team assigned to our project, they all showed great dedication, enthusiasm and initiative throughout the campaign. In terms of being able to pick up the technical subject matter, we have every confidence that they “get it”. They are easily able to articulate the pain points and how our solution addresses them. We are very confident in Great Guns’ ability as a telemarketing organisation and have had a good experience each time we’ve dealt with them. Our industry can be a little insular, and having confidence in the Great Guns team that our brand would be correctly positioned was vital to our campaign, Great Guns excelled in this and in short, we are very happy!”
To fulfil ShipNet’s desire for high-quality sales appointments we requested criteria to qualify each opportunity
The team assigned to our project all showed great dedication, enthusiasm and initiative throughout the campaign Director, ShipNet
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